EMC bought Greenplum

EMC said today that it will acquire private data warehousing company Greenplum in an all-cash transaction, though the terms of the deal were not released. It said that Greenplum will “form the foundation of a new data computing product division within EMC’s Information Infrastructure business.”

It’s no secret that digital data is on the rise, both on business and consumer levels. EMC called Greenplum a visionary leader that utilizes a built-from-the-ground architecture for analytical processing. In a statement, Pat Gelsinger, President and Chief Operating Officer of EMC’s Information Infrastructure Products, said:

The data warehousing world is about to change. Greenplum’s massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward ‘big data’ analytics. Greenplum’s market-leading technology combined with EMC’s virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow’s ‘big-data’ challenges.

The company said it expects the deal to be completed in the third quarter, following regulatory approval. It is not expected to have a material impact on EMC’s fiscal 2010 GAAP and non-GAAP earnings.

From this ZDNET article.

I actually think that in 7-10 years, this acquisition by EMC could be as important as their VMWare acquisition. Remember the past was “cloud networking, the presence is “cloud computing” and the future is “cloud data”. Virtualization is not the end-all-be-all of “cloud computing” but it is a component. Think of these types of data stores as an important component in the future of distributed, pervasive data.